the Most Important Design Style

Minimalism is a word I’m sure you’ve heard before. It often gets thrown around on design blogs though sometimes carelessly as though the term just means to put less on the page.

Minimalism is reducing your work to the essential and using less to do more. In order to do minimalism well you need a strong understanding of basic design principles. When you master minimalism you master design.

Minimalism has also been called ABC art, reductivism, and rejective art and its theories have been applied to lifestyle.

Minimalism aims for simplicity and objectivity. It wants to reduce works to the fundamental, the essential, the necessary, and to strip away the ornamental layers that might be placed on top.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”

Antoine de Saint-Exupery
French writer (1900–1944)