Morville's key factors of UX

January 19, 2020

Time to read: 3 min

User Experience (UX) is critical to the success or failure of a product in the market. All too often, though, UX is confused with usability, which describes how easy a product is to use. It is true that UX as a discipline began with usability – however, UX has grown to accommodate rather more than usability alone, and it is important to pay attention to all facets of the user experience in order to deliver successful products to market. In this article, I will explore the seven key facets of user experience, which designers can work on.


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As a practitioner, perhaps you might not just simply settle down to the lines draw by the higher executives. You need courage and creativity to determine whether the offered products as well as your system are useful and to have applicable idea to the craft, together with the medium to define an innovative solution, which is useful for user experience.


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It is vital for everyone to have ease of use, and still the perspective of the human computer and the interface-centered techniques doesn’t address all dimensions of website designing. In a short say, usability is necessary but not adequate.


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Products must be easy to find, as well as in the instance of information and digital products. Their contents must be easy to find also. Thus, striving to design a navigable website, together with locatable items can allow the customers look easily for their very needs.


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Credibility must be maintained from the beginning where your branding evolves because the trust of consumers does not just end by buying your product and settling their payments. If you fail to maintain credible name in the marketplace, they will potentially look for their needs elsewhere.


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With this UX, people’s quest for efficiency should be tempered by an appreciation for the value and power of images, brand, identity and other available elements of an emotional design.


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Just like what we have in two-story supermarkets, they have walkalators to allow the pushcarts and disabled persons to conveniently go up and down without a fuss in order to access with products offered in both floors. Same thing must be in you website and in your product; it must be accessible to all regardless of who they are, thus user experience is escalated while gaining more and more consumers.


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The product must offer value to the business, which can be acquired also from consumers who use it. In order to maintain value, the product you offered must be willing to solve a 100% problem of users in order for it to succeed.

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